News creation – A news release may be appropriate to announce that your company has a) become a Purdue Research Park company, b) licensed a Purdue University technology, c) secured funding, d) launched a product or e) partnered with Purdue on a new collaboration. When you fill a top-level professional position on your staff, we can assist you in placing this information in the announcement sections of various newspapers. We also can help you to promote your company’s upcoming events to the media. We’ll write, edit and/or proof-read your outgoing media-related information, depending on the level of service you require. We’ve also had great success in placing entrepreneurs as guests on the Inside Indiana Business with Gerry Dick television program that runs weekly on WTHR-Channel 13 and WFYI-Channel 20 in Indianapolis. Many times, our company representatives are interviewed as the result of a news release.
News distribution – Your news release, announcement or tip will be posted on the Purdue Research Park Web site and distributed free-of-charge to the media using a constantly-updated list of local, statewide and national journalists in the fields of business, science and technology. We also can target trade magazines of specific interest to your company. If you wish to distribute your news via Business Wire you will receive 25% off the standard rate as a Purdue Research Park client firm. An accompanying news conference may be considered depending on the interest expected to be generated from the news release. In that case, we will help you coordinate the event.
Innovation Express – Purdue Research Park’s newsletter that is distributed to media, park companies, Purdue alumni, faculty and upper-level staff at all campuses, deans’ advisory councils, Indiana legislators, Indiana business leaders and economic development organizations within the state.
Company profiles – For each company, we create a one-page company profile so that the media, legislators, park companies, investors, park visitors and other interested parties can get a quick idea of the company’s technology, founders, management team and philosophy. These profiles also help support claims that growing clusters of life sciences, advanced manufacturing and information technology companies here are creating a synergistic environment favorable to entrepreneurs. You are welcome to submit information online that will allow us to begin crafting your company's profile.
Brochures and videos – We can advise you on how to start the process of creating a brochure or a company video and then connect you with qualified designers and videographers in the area.
Other – We can assist you with workshops on media and/or speaker training as well as the promotion of your company’s entrepreneurial, technical and business experts a) directly to journalists for use in news stories or b) as event speakers.
For more information on how to access our services, contact Jeanine Phipps with the Purdue Research Foundation Communications & Marketing Department.
