5:00 pm to 6:30 pm

Registration begins at Hillenbrand Hall

6:30 pm to 9:00 pm

Opening Ceremonies:
Pizza Social
Facility Logistics & Orientation
Review of Academy and Events
Teams Breakouts and Projects
   Ice Breakers
      - What Color Am I?
      - Lego Exercise

9:00pm

Return to Rooms

7:00 am to 8:30 am

Networking Breakfast

8:30 am to 10:00 am

Ready, Set, Go

• Welcome
• Review Schedule/Agenda for the Day
• Break into Startup Teams
• Banners up and Review of Company and Introduction

10:00 am

Break

10:15 am to 11:00 am

YOU as a High Tech Entrepreneur

• What is a High Tech Entrepreneur
• How to think entrepreneurially
• Characteristics of an entrepreneur

11:00 am to 12:00 pm

What’s Your Idea?

• Commercializing Your Idea (Refer back to Napkin Exercise)
• Tell Me More
• Write Your Concrete Language (Group break-out with Worksheet)

12:00 pm to 1:00 pm

Lunch

1:00 pm to 2:30 pm

So What?
What’s the Problem?

Spell Out the Opportunity

• Analogies and Metaphors
• Breakout – analogies and metaphors

The Real Problem (Group break-out with Worksheet)

• The Real Problem
• Your Pain Statement
• State the Opportunity
• Exercise on “Real Problems"

2:30 pm

Break

2:45 pm to 5:00 pm

Where Does Your Idea Fit?

• Try This…  (Group break-out with Worksheet)
• Exercise - Build a category map
• Group presentation of category maps

5:00 pm

Dismissed

5:30 pm to 6:30 pm

Networking Dinner

6:45 pm to 9:00 pm

Team Challenge

7:00 am to 8:30 am

Networking Breakfast

8:30 am to 10:00 am

Who Cares? 
Casting for Customers

• Market Fishbone - Tool
• Sketch Your Segment Strawman

Presentations by each group (Breakouts to work on each of these tools)
What’s Your Path to Market?

• The Relationships – Partners
• Map Your Channels

10:00 am to 10:15 am

Break

10:15 am to 12:00 pm

Why You?
What’s Your Competitive Edge? (Group break-out with Worksheets)

• Competitive Positioning
• Who’s Your Competition?
• Define Your Competitive Edge?
• What’s Your “Unlike” Statement?

What’s Your Story?

• Developing your value proposition
• Crafting investor documents
• Your Pitch
• Executive Summary

12:00 pm

Break and Depart for Purdue Research Park

12:30 pm to 3:00 pm

Lunch & Tour at Purdue Research Park

• Purdue Research Park Presentation
• Chao Center
• ICx Griffin Technologies
• Cook Biotech
• Endocyte
• Quadraspec

3:00 pm to 3:30pm

Travel to Team Challenge

3:45 pm to 6:45 pm

Team Challenge at Purdue Ropes Course

9:00pm

Return to Rooms

7:00 am to 8:30 am

Networking Breakfast

8:30 am to 10:00 am

Marketing

• Differentiate between media and public relations
• Utilize media to get message out

10:00 am to 10:15 am

Break

10:15 am to 12:00 pm

Your Story Board (Group Worksheet)

12:00 pm to 1:00 pm

Networking Lunch

1:00 pm to 3:00 pm

Team Break-Outs to work on Presentations

3:00 pm to 5:00 pm

Guest Speaker
Edward M. Chait, Ph.D.
Executive Vice President
Bioanalytical Systems, Inc. BASi

5:00 pm to 6:30pm

Networking Dinner

6:45pm to 9:00 pm

Ice Cream Social and Team Function

9:00pm

Return to Rooms

7:00 am to 8:30 am

Networking Breakfast

8:30 am to 10:00 am

Startup Teams Prepare for Investor Meetings

10:00 am to 11:30 am

Meet with Mentors and Review Presentations

11:30 am

Break and Depart for Discovery Park

12:00 pm to 3:00 pm

Lunch and Tour of Discovery Park

• Bindley Bioscience Center
• Birck Nanotechnology Center
• Burton D. Morgan Center for Entrepreneurship
• Discovery Park Overview
• Guest Speaker - Susan Davis
  Regional Director
  Small Business Development Corporation

3:00 pm to 3:30 pm

Return to Hillenbrand Hall

3:30 pm to 5:30 pm

Break and Prepare for Networking Dinner at Ross-Ade Stadium/Buchanan Club (5th Floor)
*Business Attire

5:30 pm

Depart for Ross-Ade Stadium

6:00 pm to 9:00 pm

Networking Dinner at Ross-Ade Stadium with Guest Speaker
Sally Byrn
Vice President of Physical and Analytical Chemistry
Aptuit, Inc.

9:00 pm

Return to Rooms

7:00 am to 8:30 am

Networking Breakfast

8:30 am to 10:00 am

Startup Teams Prepare for Investor Meetings
Team Elevator Pitches and Executive Summary

9:45 am

Break

10:00 am to 12:00 pm

Startup Team Presentations to Investors
Startup Teams order will be determined prior

12:00 pm to 1:30 pm

Awards Luncheon in Atrium of Hillenbrand Hall
Open to parents, educators, sponsors and participants

1:30 pm

Closing Remarks and Conclusion of Academy